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Courses and Curriculum

Courses and Curriculum

There is no application process to join SMEA.. As an “open academy,” all San Marcos students are welcome to join our amazing program. To sign up, simply request placement in our Marketing 101/164 course for 9th or 10th grade. Keep an eye out for scheduling updates from the San Marcos Counseling Department each spring.

This course breakdown shows each course in the order they are taken, their goals, basic structure, and the current teacher.

Entrepreneurship in Action

Students apply for the opportunity to take part in this […]

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MKT 101: Introduction to Marketing

Grade: 10, Term 1
SBCC Dual Enrollment

Course examines the critical role of marketing in customer driven marketplaces. Topics covered will include marketing research, customer driven marketing, marketing strategies for profit businesses as well as not for profit businesses and institutions, advertising as well as the other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

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MKT 164: Online and Mobile Marketing

Grade: 10, Term 3 & 4
SBCC Dual Enrollment

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. This includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising. This class participates in the Business Strategy Project with the junior class and local businesses. In teams, students create a marketing plan for their assigned business.

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FIN 101: Introduction to Finance and Banking

Grade 11: Term 2

Central concepts of finance are developed: money and economic activity, interest rates and valuation, securities and investments, bank regulation and management. Professionals discuss commercial and real estate loans, loan administration, the cashier's office and trusts.

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FIN 100: Personal Money Management

Grade: 11, Term 1

A thorough introduction to all areas of personal financial planning is provided, including financial goal-setting, budgeting, consumer credit, taxes, insurance, investing, housing, retirement and estate planning. Emphasis is on planning and budgeting to satisfy immediate needs and achieve long-term goals. Students participate in the Financial Literacy Project, where students pass on their new money management skills to peers outside the academy.

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ENT 201: Introduction to Entrepreneurship and Innovation

Grade 11: Term 3 & 4
SBCC Dual Enrollment

An introductory course intended to provide students with a comprehensive overview of the vital importance of entrepreneurship in the 21st century global economy and the critical role that innovation and creativity play in the entrepreneurial process. Students will examine and reflect on their own entrepreneurial potential and evaluate the challenges and rewards of entrepreneurship.

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