Home Courses and Curriculum

Courses and Curriculum

This course breakdown shows each course in the order they are taken, their goals, basic structure, and the current teacher.

Business Plan Development

Grade 12: Term 3 & 4
SBCC Dual Enrollment

Students will develop and write a market-ready comprehensive business plan for a new/existing venture. Course examines a variety of entrepreneurial issues in the business planning process including: concept testing, product development, marketing, management, financing, and ongoing operations. Students will submit their completed business plans to the Scheinfeld Center Business Plan Competition at Santa Barbara City College.

Apply Now

MKT 101: Introduction to Marketing

Grade: 10, Term 1
SBCC Dual Enrollment

Course examines the critical role of marketing in customer driven marketplaces. Topics covered will include marketing research, customer driven marketing, marketing strategies for profit businesses as well as not for profit businesses and institutions, advertising as well as the other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Apply Now

MKT 203: Marketing Communications

Grade: 10, Term 2
SBCC Dual Enrollment

Introductory study of how businesses use marketing to communicate through advertising and public relations. Topics include identifying target markets, selecting types of media, evaluating and developing ads, and implementation of public relations programs.

Apply Now

MKT 164: Online and Mobile Marketing

Grade: 10, Term 3 & 4
SBCC Dual Enrollment

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. This includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising. This class participates in the Business Strategy Project with the junior class and local businesses. In teams, students create a marketing plan for their assigned business.

Apply Now

FIN 101: Introduction to Finance and Banking

Grade 11: Term 2

Central concepts of finance are developed: money and economic activity, interest rates and valuation, securities and investments, bank regulation and management. Professionals discuss commercial and real estate loans, loan administration, the cashier's office and trusts.

Apply Now

FIN 100: Personal Money Management

Grade: 11, Term 1

A thorough introduction to all areas of personal financial planning is provided, including financial goal-setting, budgeting, consumer credit, taxes, insurance, investing, housing, retirement and estate planning. Emphasis is on planning and budgeting to satisfy immediate needs and achieve long-term goals. Students participate in the Financial Literacy Project, where students pass on their new money management skills to peers outside the academy.

Apply Now

ENT 201: Introduction to Entrepreneurship and Innovation

Grade 11: Term 3 & 4
SBCC Dual Enrollment

An introductory course intended to provide students with a comprehensive overview of the vital importance of entrepreneurship in the 21st century global economy and the critical role that innovation and creativity play in the entrepreneurial process. Students will examine and reflect on their own entrepreneurial potential and evaluate the challenges and rewards of entrepreneurship.

Apply Now

Advanced Placement Economics (Micro/Macro)

Grade 12: Term 1 & 2
UC A-G Approved

Students will develop critical-thinking skills through the understanding, application, and analysis of fundamental economic concepts. The course will cover basic economic concepts, the nature and functions of product markets, factor markets, market structure, and the role of government with regard to economics. This course prepares students for the Advanced Placement Micro and Macro Economics Examinations.

Apply Now

© Copyright 2017 - San Marcos Entrepreneurship Academy